Posted on November 11 2016
Rihanna has been glimmering under the light of the fashion world for quite some time, and taking the reins as creative director at Fenty Puma she brings us a collection that is fierce and unforgiving. Alongside their recent collaboration with the budding UEG brand from Poland, this team up with Rihanna shows that Puma is serious about becoming a leader when it comes to bridging sportswear and higher fashion.
Several of the pieces, such as black graphic long tees, are decorated in Japanese script, with others taking influence from Japanese street culture. Front lacing hoodies and side lacing pants bear homage to a modern Marie Antoinette. All of this combines with some athletic silhouettes that could just as well find a place in a boxing ring, to somehow harmoniously bring together the worlds of a sportswear giant and a high fashion-savvy pop star.